Canadian Hockey League
Cooper Tire is partnering with the Canadian Hockey League (CHL) for the 2016-2017 season as the “Official Tire of the Canadian Hockey League,” featuring a strong presence at each of the CHL national events as a partner of the SUBWAY Super Series, the CHL/NHL Top Prospects Game, and the MasterCard Memorial Cup.
The partnership supports the company’s brand expansion into the Canadian market. In partnership with its existing customer network, Cooper Tire is reaching Canadian consumers with tires crafted for life’s road trips, from suburban commuting and city driving to rugged rural terrain and winter weather.
The CHL is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League and Canadian Interuniversity Sport than any other league.
For more information on the Canadian Hockey League, visit www.chl.ca.